Are we too focused on memes and internet trends in social media marketing?

Chasing hollow engagement devalues our roles--and worth

I came across the survey below last week in eMarketer’s daily email and I have to say, I was a little surprised. OK, I was shocked. Because it's surveys and findings like this that continue to give social media marketers a bad name.

First, I'm just not buying the fact the the majority of people in this survey would like to see brands participate in memes…