I know AI has changed search forever, but is that a good thing?

I’ve been reading a lot lately about AI’s significant impact on search in the marketing world. And the same question keeps popping up for me: Is this a good thing? Both for us as marketers and individuals using AI as a search engine?

I’m not sure I have the answer, but I do know I’m questioning it.

Especially after reading Gini Dietrich’s recent post titl…