Is video really the best way to build trust on LinkedIn?

Jul 28, 2025

∙ Paid

For a number of years now, LinkedIn has been beating the video drumbeat. This year it’s gotten noticeably louder with the influx of creators and short-form video on the platform. But one key message LinkedIn continues to hammer is that video is exploding and it’s helping brands build trust.

I’m a little skeptical.

A recent report from LinkedIn, in fact, …

Keep reading with a 7-day free trial

Subscribe to This Week in Social Media with Arik Hanson to keep reading this post and get 7 days of free access to the full post archives.