The next big social media platform may be right under our nose

Could Substack be the "next big thing" in social media?

For years, we’ve heard the question: “What’s the next big platform in social media marketing?”

BeReal. Mastodon. Clubhouse. All were once the “hot new platform.” All fizzled with varying degrees of speed.

However, I think Substack has a real chance to break in as a legit social media platform.

It’s still early, mind you (relatively speaking). But Substack …